My Search for Liquitex Acra Violet

A few days ago I listed my basic palette and mentioned that I could not find my favorite color Acra Violet by Liquitex listed anywhere on the Liquitex website, so I submitted my question. Amazingly I received a very complete answer from the product manager, Alexis Dykstra. Here is the scoop taken directly from her email;

“Thank you for your email. Lots of changes have happened with Liquitex over the last couple of years. I would like to share a few of them as I hope this will help answer your question.

For a long time, we named all of our colors that contained Quinacridone pigments by the short version “acra”. In 2005, we updated our product names. All “acra colors” are now referred to by their proper pigment names “Quinacridone.” Thus, Acra Violet would turn into Quinacridone Violet, HOWEVER, at that same time we simplified some of the names of our colors. Prior to 2005, Acra Violet was actually known as Acra Magenta/Acra Violet. NOW you can find this color by simply looking for Quinacridone Magenta.

In case you are not aware as well, in 2005 we also changed the names of our products from Viscosity to Body. Now Medium Viscosity colors are Soft Body Colors. High Viscosity Colors are Heavy Body Colors…..”

Unfortunately I doesn’t seem to come in 8 or 16 oz. jars, only in tubes. I need big jars. So, I guess I’ll have to start a new search for a replacement. I hate it when I have to do this, I do so love my favorite colors and find it very annoying to have to make new purchases to test colors that I will probably not use.

More tomorrow,

Gail Niebrugge, Alaska pointillism artist

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Comments

  1. Peter Fox says:

    Thank you for sharing this info! I was having the same problem finding “ACRA VIOLET”, but now I know. What really annoys me is that I just purchased Liquitex’s Pixel2Paint computer program (recently updated) but it still refers to “ACRA violet” as the colour I need for my pallet.

  2. Hi Peter;

    I’ve never tried the Pixel2Paint program, it sounds interesting. Yes, I agree that Liquitex should do a better job of advising us when they make changes. I sent another inquiry to Alexis Dyxtra about why they don’t make the Acra Magenta/Acra Violet in 8oz. or 6oz. jars like they used to do when it was called Acra Violet and I’ve never heard back. It is so goofy, now I’ve got to use those little tubes and they are very expensive!

    Gail

  3. I have an 8 0z jar of Acra Magenta in my hand….they sell it in fl …. hope it helps somehow 🙁

  4. Sandy, thanks!

    It has been almost a year since I’ve written this post and have finally found the jars of Acra Magenta.

    Gail

  5. So is Acra Violet Quinacridone Blue Violet or Quinacridone Magenta. I have bought both!

    I have also bought a book on painting and they refer to Cadmium Blue Light and Cadmium Orange Medium. Do Liquitex make these or are these Golden or Daniel Smith paints?

    Please advise.

  6. Acra violet is neither in my opinion, although you will find opposing views.

    Most of the Cadmium colors are made by all manufactures. Happy painting!

    Gail

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